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YEAH! BURGER 2014 BURGER BRACKET

OFFICIAL RULES AND REGULATIONS

NO PURCHASE IS NECESSARY TO ENTER OR WIN. NO PURCHASE IS NECESSARY TO ENTER OR WIN. YOU HAVE NOT YET WON. THIS CONTEST IS OPEN TO PERSONS WHO ARE: (A) USERS WHO REGISTER USING A VALID EMAIL ADDRESS; (B) LEGAL RESIDENTS OF THE ATLANTA METROPOLITAN AREA; (C) AT LEAST EIGHTEEN (18) YEARS OLD OR AGE OF MAJORITY, WHICHEVER IS OLDER IN THEIR STATE OF RESIDENCE, AT THE DATE OF ENTRY IN THE CONTEST (collectively “Participants” or individually a “Participant”). VOID WHERE PROHIBITED.

Welcome to the 2014 Burger Bracket Challenge, which is a competition based on results of the 2014 NCAA® Division I Men’s College Basketball Tournament. On March 16, 2014, the selection committee will seed the qualifying college basketball teams of the Tournament. Participants will attempt to select the winners of all the games of the Tournament. Participants will earn points by correctly predicting the winning teams in the games of the Tournament. The number of points awarded for each correct pick of a winning game of the Tournament will increase with each round of the Tournament. The exact number of points awarded in this contest is set forth in the Making Picks section below. The grand prize will be awarded to the participant with the most points after the result of the National Championship game on April 7, 2014 is finalized.

About the Contest

Welcome to YEAH! BURGER’s 2014 Burger Bracket Challenge (“Burger Bracket” or the “Contest”), a competition based on results of the 2014 NCAA® Division I Men’s College Basketball Tournament (the “Tournament”). On March 16, 2014, the selection committee will seed the qualifying college basketball teams of the Tournament. Participants will attempt to select the winners of all the games in the Tournament, except for Round One of the Tournament. Participants will earn points by correctly predicting the winning teams in the games of the Tournament. The number of points awarded for each correct pick of a winning game of the Tournament will increase with each round of the Tournament (the “Brackets”). The exact number of points awarded in this contest is set forth in the Making Picks section below. The grand prize will be awarded to the Participant with the most points within twenty-four (24) hours after the result of the National Championship game on April 7, 2014 is finalized.

Entering the Contest

You may enter the Contest any time prior to the start of round two of the Tournament on March 20, 2014. Participants must go to www.burgerbracket.com (the “URL”) and follow the onscreen instructions in order to enter. If you are having trouble entering, please email bracket@yeahburger.com. The contest will run from March 16, 2014 through April 7, 2014 (the “Contest Period”).

Contest Administrator

The Contest Administrator is YEAH! BURGER LLC (“YEAH! BURGER”).

Selection Deadline

The teams playing in each Bracket will be posted on the URL on March 16, 2014. You must enter the Contest, fill out your complete Bracket picks and submit them via the URL by 12:00 PM ET on March 20, 2014.

Making Picks

After you sign up for the Contest, you will have access to an on-line listing of the Brackets displaying 60 of the 68 eligible NCAA® Division I Men’s College Basketball Tournament teams and their opponents.

NOTE: The 61st through 64th teams will be determined by the first round of the Tournament games. Those games will not be counted in this Contest. Prior to completion of those games, the 61st through 64th teams will be listed on our brackets page as “Team 1/Team 2” type format. You may pick “Team 1/Team 2” in the first round if you want to submit picks before such games are complete.

Participants must enter the projected winners of the games of the Tournament, round by round, beginning with the second round. Starting with round two, the Administrator will weigh predictions for each successive round more heavily than the previous round in accordance with the table below. Points will be awarded by multiplying the number of correct predictions of winning teams in each round of the Contest by the weight assigned to each applicable round. For example, you would receive five (5) points for five correct predictions of winning teams in round two, and ten (10) points for five correct predictions of winning teams in round three. You will receive an individual score for each of the six Tournament rounds (rounds 2 to 7) that accumulate points in the contest; and an overall score, which is the combined total of your individual round scores.

Scoring

Round Round 2 Round 3 Sweet 16 Elite 8 Final 4 National Championship
Weight per each correct pick 1pt 2pts 4pts 8pts 16pts 32pts

Grand Prize

The Participant who has the most points, after the result of the National Championship game is finalized, will win a YEAH! BURGER gift card (the “Gift Card”) in the amount of five hundred dollars ($500.00) (the “Grand Prize”). The Gift Card is redeemable for food, beverage and/or merchandise at any YEAH! BURGER location. The Grand Prize winner, in accepting the Grand Prize, hereby forever releases YEAH! BURGER from any and all liability arising from his or her use of the Grand Prize, and agrees to accept the terms of the Gift Card as stated on the back of the Gift Card.

Internet

If for any reason the Internet portion of the Contest is not capable of running as planned, including programming errors, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures or any other causes beyond the control of YEAH! BURGER which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, YEAH! BURGER reserves the right, at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Contest. YEAH! BURGER assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries or transactions. YEAH! BURGER is not responsible for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, or providers, computer equipment, software, failure of any e-mail entry or transaction to be received on account of technical problems or traffic congestion on the Internet or at any Web site, or any combination thereof, including any injury or damage to Participant’s or any other person’s computer related to or resulting from participation in this Contest.

Lost, Corrupted, Incomplete or Late Entries

YEAH! BURGER assumes no liability and is not responsible for, and you hereby forever waive any rights to any claim in connection with, lost, late, incomplete, corrupted, stolen, misdirected or illegible entries; or for any computer, telephone, cable, network, satellite, electronic or Internet hardware or software malfunctions, unauthorized human intervention, or the incorrect or inaccurate capture of entry or other information, or the failure to capture any such information. YEAH! BURGER is not responsible for any incorrect or inaccurate information, whether caused by registration information submitted by Participants or tampering, hacking, or by any of the equipment or programming associated with or utilized in this Contest, and assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to the Contest.

CAUTION: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE ANY WEB SITE ASSOCITED WITH THE CONTEST, OR TO UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST, IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, YEAH! BURGER RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH CONTESTANT TO THE FULLEST EXTENT PERMITTED BY LAW.

In the event of a dispute, entries made by Internet will be declared made by the authorized account holder of the e-mail address submitted at time of entry by the Participant. "Authorized account holder" is defined as the natural person who is assigned to an e-mail address by an Internet access provider, on-line service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.

Any entry that is incomplete or late will be disqualified.

General Conditions

By entering, each Participant accepts and agrees to be bound by these Contest rules and regulations. Taxes, if any, are the sole responsibility of the Grand Prize winner. No substitution or transfer of the Grand Prize is permitted.

Except where prohibited by law, the Grand Prize winner’s acceptance of the Grand Prize constitutes permission for YEAH! BURGER to use the Grand Prize winner’s name and/or photograph in all forms of media, in perpetuity, without further compensation.

All federal, state, local, and provincial laws and regulations apply. YEAH! BURGER is not responsible for lost, late or misdirected online entries or transactions, for incorrect, inaccurate or incomplete entry information whether caused by a Participant, equipment, technical malfunction, technical error or for any human error. YEAH! BURGER reserves the right to halt or modify the Contest at any time during the Contest Period if events beyond its control compromise the Contest’s fairness or integrity. In the event that a scheduled game is canceled or preempted for any reason, no points will be awarded for that week for the affected NCAA teams.

YEAH! BURGER is not responsible for typographical or other human or technical errors in the offer or administration of this Contest, including but not limited to errors in advertising, the official rules and regulations of the Contest, the selection and announcement of the Grand Prize winner or the distribution of the Grand Prize.

YEAH! BURGER, in its sole discretion, may disqualify any Participant from participating in the Contest, refuse to award points or the Grand Prize, and require the return of the Grand Prize, if Participant engages in any conduct YEAH! BURGER deems to be improper, unfair or otherwise adverse to the operation of the Contest or detrimental to other Participants. Such improper conduct includes, but is not limited to, falsifying personal information required during Contest registration or Grand Prize claim, violating any term or condition stated herein, accumulating points or The Grand Prize through methods such as automated computer scripts or other programming techniques, allowing others to use the Participant’s personal information for the purpose of accumulating points towards the Grand Prize, tampering with YEAH! BURGER’s administration of this Contest, or intentionally trying to defraud, reverse engineer, disassemble, decompile or otherwise tamper with the computer programs on this Web site.

In the event that the Contest is challenged by any legal or regulatory authority, YEAH! BURGER reserves the right to discontinue or modify the Contest, or to disqualify Participants residing in the affected geographic areas. In such event, YEAH! BURGER shall have no liability to any Participants who are disqualified due to such an action.

YEAH! BURGER reserves the right to modify these Contest rules and regulations for clarification purposes without materially affecting the terms and conditions of the Contest. This Contest is not affiliated with or endorsed by the NCAA or any NCAA team. The Burger Bracket is a promotion designed to increase consumer awareness of YEAH! BURGER. This Contest may not be used for any form of gambling.

Trademark Ownership

NCAA®, SWEET SIXTEEN®, ELITE EIGHT®, and FINAL FOUR® are trademarks of the National Collegiate Athletic Association. The National Collegiate Athletic Association is not a sponsor of this promotion.

BURGER BRACKET™ and YEAH! BURGER® are trademarks of YEAH! BURGER LLC.